![]() Heatmaps by Hotjar primarily provide a color-coded representation of the website elements based on their interactions with the audience. The goal is to make each session more interactive and immersive for your users. They help you see what people do after landing on your web pages, based on which you can make adjustments on your front end. Hotjar has powerful heatmaps to understand how people behave and use your website. It will show you which areas of your site are getting the most attention. You can then track where your visitors are clicking on these links. You can do this by placing “view ad,” “learn more,” “buy now,” and other similar links somewhere on your site. An attention map shows you where your visitors are looking on your website. ![]() The final type of heatmap that you can track is an attention map. For instance, if you notice that your visitors are repeatedly clicking on the same areas of your site, you should consider revamping these areas. It shows you where your visitors are clicking with their mouse and will help you identify any issues with your website design. The third type of heatmap you can track is a mouse tracking heatmap. You learn where to place your most important content on your pages, such as the purchase button and a discount banner. Scroll heatmaps allow you to see how far your visitors scroll down on your website’s pages and how many people make it to the bottom or middle of your page. You can then work on improving the visibility of other navigation links. It is probably because this is the only prominently visible link on your home page. ![]() ![]() For instance, you might notice that many of your visitors are clicking on the “contact us” link. It helps determine why your visitors are clicking on certain pages. A click heatmap shows you which links are leading to which pages. The first type of heatmap is called a click heatmap. Let’s take a closer look at each type and how they can be used to improve your conversion rate. There are different types of heatmaps that you can track. You can also prioritize these links and consider removing low-performing ones. You can then identify which links are not performing well. It gives valuable information (in the form of graphically represented color codes) about pages that perform well or need improvement. Most importantly, it can also help you to improve your web page conversions. This can help to identify any issues with your website design. Heatmaps are a great way to see where your visitors are clicking on your site. Why is it crucial for marketers to track heatmaps? Today, in this article, we will discuss the popular heat map tools to attach to your website. With the use of Heatmaps, website managers can easily understand the requirements of their audience. Heat Map is used to detect user activity in terms of user behavior on websites. However, a need for a clearer understanding of the behavior was felt, thus creating heatmaps. ![]() They provide crucial information such as Total Sessions, Session Timings, Time on Site, Bounce Rate, Exit Rate, and much more. Tools like Google Analytics, Search Console, Majestic, and others provide a prominent picture of user behavior patterns on the websites. Thus, it becomes essential for website managers to know the needs and requirements of their users. Every website competes with others for traffic, engagement, retention, and conversion of users into clients. We are in an age of the competitive digital world. A website heatmap is a data visualization technique that shows how visitors interact with the site using color codes. ![]()
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